Welcome to the Yale School of Management Electronic Lab!
This website is a part of the Yale Center for Customer Insights and hosts academic studies on a wide range of topics on individual decision making, including consumer goals and behavior, influences of marketing, interactions with culture and politics, health and public policies, and even moral and ethical issues. Please see below for a list of institutions that conduct research on eLab.
Please log-in to participate in our studies and potentially win prizes. This past January we awarded $4,549 in prizes to 373 participants!
In order to be able to keep track and notify you of your winnings, we require you to register. Please make sure to log in using a working email address. Your email address will not be revealed to any third party for any reason. You may remove your account from our database in the profile page at any time after registering.
Be sure to read the instructions carefully and provide the best answer you can - these answers are used to learn about our decision-making behaviors.
We study organizational behavior and marketing here at Yale, with our primary focus on how individuals and companies make decisions. Please visit our web site to learn more.
Attention Yale Students and Staff: Find out about opportunities to earn cash by participating in our studies on campus.
We are the founders of eLab (although now most of us are also part of the SOM lab). Please visit our lab page to learn more about our research and exciting opportunities for students to get hands on research experience.
A renowned and leading non-profit organization devoted to improving the world's diet, preventing obesity, and reducing weight biases. We are very excited to welcome the Rudd Center onboard. Be sure to visit their website!
The eLab at the Robert H. Smith School of Business is web-based academic research laboratory that conducts cutting edge research on consumer behavior. Please visit our sister eLab to participate in consumer behavior studies!
A lab in the Yale Psychology Department looking to deepen our understanding of culture, politics, and intergroup relations in society and potentially inform educational and public policy.
