Contact Info: Yale University School of Management 135 Prospect Street P.O. Box 208200 New
Haven, CT 06520 Email:
eunice.kim@yale.edu
Eunice Y. Kim
Ph.D.
Candidate, Marketing
Yale
University, School of Management
Teaching
Interests § Consumer Behavior § Marketing Research § Marketing Management § Behavioral Decision Theory
[Contact]
Research Interests
§
Decision
Making and Judgment
§
Goals
and Consumer Preferences
§
Mindsets
and Choices
§
Self-regulation
§
Emotions
Research
§
Dhar,
Ravi & Eunice Y. Kim (2007). Seeing the Forest or the Trees: Implications
of Construal Level Theory
for Consumer Choice. Journal of Consumer Psychology, 17,
96-100. [paper]
§
Kim,
Eunice Y., Uzma Khan, & Ravi Dhar. Choosing Between Apples or Apples and
Oranges: The Role of Mental
Construal in Comparable vs. Non-comparable
Choices. Under review at the Journal of
Consumer Research. [paper]
§
Goldsmith,
Kelly, Eunice Y. Kim, & Ravi Dhar. Guilt: What’s it Good for? Getting More
out of Guilty Pleasures.
Under review at the Journal of Marketing Research. [paper]
§
Kim,
Eunice Y. & Ravi Dhar. When Seeing is Believing: Visualization Effects on
Regulation Savings Behavior.
Under review at Organizational Behavior and Human Decision
Processes. [paper]
§
Kim,
Eunice Y., Nathan Novemsky, Joseph Simmons & Itamar Simonson. The Effect of
Monetary Loss on Subsequent
Decisions.
§
Kim,
Eunice Y. & Ravi Dhar. Goal Threat and Distraction: Nonconscious vs.
Conscious Goals.
§
Kim,
Eunice Y., Nathan Novemsky, & Ravi Dhar. Consumer Receptivity of
Psychologically Near and Distant Product
Communication.