[ Download CV ] Yale University School of Management 135 Prospect Street P.O. Box 208200 New Haven, CT 06520 [ Email Kelly ] Recent Press:	Kelly Goldsmith, Ph.D. Yale University, School of Management July 2009 Assistant Professor of Marketing Kellogg School of Management Northwestern University
	RESEARCH (click slides for short abstracts, contact Kelly for papers)
	Ironic Effects of Goal Activation on Choice (with Ravi Dhar) SCP-SHETH Dissertation Award, honorable mention		The Role of Abstract and Concrete Mindsets on the Purchase of Adjacent Products (with Ravi Dhar) Levy and Weitz Competition Winner.
	Getting More Out of Guilty Pleasures (with Eunice Kim and Ravi Dhar) Under review at the Journal of Consumer Research (soon).		Beyond Survival of the Fittest: The Influence of Mindsets on Consumers Response to Brand Extensions (with Tom Meyvis and Ravi Dhar) Revising for second round review at the Journal of Marketing Research.
	Counter-Intuitive Effects of Guilt on Interest in Luxuries		Getting Gold by Going Green: The Importance of Fitting the Message to the Mindset (with Ravi Dhar)
	Huber, Joel , Kelly Goldsmith and Cassie Mogilner. Reinforcement vs. Balance Responses in Sequential Choice. Marketing Letters forthcoming. [Download Paper]		Reflexive Positivity: When Uncertainty Can Improve Promotions (with On Amir) Revising for third round review at the Journal of Marketing Research.
	Reinforcing "Shoulds": The Effect of Mindsets on Sequential Choices (with Uzma Khan and Ravi Dhar)		The Effect of Incentive Framing on Working Harder: Doing More Than We Predict (with Ravi Dhar) Under review at Organizational Behavior and Human Decision Processes (soon).
	Non-conscious Processing and Choice in Context (with Ravi Dhar and Ap Dijksterhuis) [Download Abstract]		When Altruism Trumps Self Interest: The Effect of Donation Incentives on Motivation (with Ravi Dhar) [Download Abstract]