Welcome to Consumer Decision Making Lab
Every day we make decisions as human beings and more
specifically as consumers. For any given decision, we may think we know
the factors which influence us; however, years of research in
psychology and behavioral decision theory have demonstrated that
oftentimes the variables which actually determine our choices and
preferences can be beyond our own awareness. This lab is dedicated to
exploring the variables which may exert an unexpected influence on the
decisions we make and the ways in which we make them. The graduate
students and faculty of the Yale School of Management strive to
identify interesting research questions within this paradigm and
develop effective experiments for testing them. Our lab is comprised of
diverse individuals with unique research interests, within the realm of
consumer decision making. Together, we aim to foster a productive
academic environment for the generation of deeper insights into how
consumers make decisions. Our ultimate goal is always to meaningfully
demonstrate novel insights with practical implications for consumers
and marketers as well as deeper theoretical underpinnings with academic
relevance.
Please click
here if you interested in becoming a part of our lab.
Lab Members:
Faculty
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Ravi
Dhar
George Rogers Clark Professor of Management and
Marketing & Director of the Yale Center for Customer Insights
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Nathan
Novemsky
Associate Professor of Marketing
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Joseph
P. Simmons
Assistant Professor of Marketing
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Graduate Students
ACR, Orlando, FL 2007
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Kelly Goldsmith
Kelly graduated from Duke University with a degree in
Sociology and an area concentration in Marketing and Management. Her
research at Duke focused on the role of gender portrayals in commercial
media. Currently she is a graduate student at Yale University,
conducting research in Behavioral Marketing at the Yale School of
Management. Her broad areas of interest are goals and consumer
behavior, branding and brand extensions, the effects of emotion on
unrelated judgments, and the role of uncertainty in decision making.
She is grateful to be able to participate in this lab! |
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Eunice
Kim
Eunice has a degree in psychology from the University of
Pennsylvania and is currently a graduate student conducting research in
behavioral marketing at the Yale School of Management. Her broad
research interests include consumer behavior, psychological distance,
context and task effects that affect choices and choice satisfaction.
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Sophia Lee
Sophia Lee is majoring in Management Science and minoring in Economics and Applied International Studies. Her research interests include consumer behavior, consumer psychology, customer behavior, decision-making, marketing, branding and other yet to be identified subject areas. She is excited to be working with this lab! |
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North East Marketing Consortium, MIT, Fall 2007 |
Research Assistants
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Kristen Ng
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Heather Robinson
Heather (Davenport '10) is considering a possible major in Cognitive Science. She has always been very interested in business as well, and hopes to learn more about the relationship between the mind's innate biases and consumer decisions. |
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David Wagner
David Wagner (Jonathan Edwards ’09) is planning on majoring in economics. This is his first adventure into research in the area of consumer decision making. With a strong interest in behavioral economics, David is looking forward to working with this lab. |
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Alex Wolf
Alex Wolf is a blissfully undeclared Freshman in Berkeley College, but is considering a major in Economics, Psychology, or American Studies. He is energetically entrepreneurial and is interested in studying how people’s emotions can make them economically irrational and what effect this has on traditional microeconomic models of consumer rationality. |
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Lab Alumni
| Anastasiya Pocheptsova |
Assistant Professor, University of Maryland
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| Jing Wang |
Assistant Professor, Singapore Management University
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| Uzma Khan |
Assistant Professor, Stanford University
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Andy Poehlman |
Assistant Professor, Southern Methodist University
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Wentao
Yuan |
Post doc, New School of Psychology
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| Matthew Lachman |
Paramount
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Lauren Taft McPhee |
Microsoft
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| Jayson Shi Jia |
Graduate student, Stanford University
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| Drew Marticorena |
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| Thuy Tran |
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